NORMAAL 2023
Purses for one euro in a Dutch vintage market.
A designer dress inherited from my mother in Lima.
A sheer lace coat from a market in Amsterdam.
A $20 tie-dye shirt bargained down to $5 in a thrift shop in LA.
Earrings by Ines Wisse Joyas.
A purse found in Tacora for 20 soles.
A 1,000-peso elastic dress from Argentina.
Chains, silk pijamas, cowboy boots, chinatown slippers.
These are the kinds of objects I love to dissect, decontextualize and compile together.
Saturated by fashion codes and excited by the flea market: that is the spirit of Doe Maar Normaal.
NORMAAL is a lookbook and styling archive that plays with the aesthetic of luxury fashion — clean, minimal and intentional — to present a curated collection of pre-owned, vintage and upcycled pieces. The way these looks are composed invites the viewer to question the dress codes we unconsciously follow in Lima, shifting value from cost or origin to originality, contrast and composition.
A designer dress inherited from my mother in Lima.
A sheer lace coat from a market in Amsterdam.
A $20 tie-dye shirt bargained down to $5 in a thrift shop in LA.
Earrings by Ines Wisse Joyas.
A purse found in Tacora for 20 soles.
A 1,000-peso elastic dress from Argentina.
Chains, silk pijamas, cowboy boots, chinatown slippers.
These are the kinds of objects I love to dissect, decontextualize and compile together.
Saturated by fashion codes and excited by the flea market: that is the spirit of Doe Maar Normaal.
NORMAAL is a lookbook and styling archive that plays with the aesthetic of luxury fashion — clean, minimal and intentional — to present a curated collection of pre-owned, vintage and upcycled pieces. The way these looks are composed invites the viewer to question the dress codes we unconsciously follow in Lima, shifting value from cost or origin to originality, contrast and composition.
Art direction and post production: Daniela Delgado Photography: Renzo Cipolla Hair & Makeup: Atelier Sian Models: Marianne Gardener & Maria Jose Vega Lima, 2023
Roles
CREATIVE DIRECTION
EDITORIAL DIRECTION editing + styling + casting + movement direction
EDITORIAL DIRECTION editing + styling + casting + movement direction